What are UTM parameters?

What are UTM parameters?

Analytics, Analytics, Blog, SEO, Social Media, Web
No doubt you've seen web links ending in something like ?utm_source=facebook&utm_medium=social&utm_campaign=engageThey're called UTM parameters and they allow you to track where your website traffic is coming from. Read on to find out how to use them. How to use UTM parameters UTM parameters are incredibly easy to set-up and use, and you define what you want them to be. Firstly you'll need a Google Analytics account, and then you'll need to install the Google Analytics code on your website. That's super easy if you're using WordPress because you just need to install the Site Kit by Google plugin - there are other plugins you can use too. Then connect it up with Analytics (I'd also connect Search Console at the same time). There are three core variables that are required…
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