Targeting your ideal customer

Targeting your ideal customer

Blog, Facebook, Instagram, Marketing, Social Media
Before you can set about targeting your ideal customer you must define who that is. That person is your ideal customer avatar (ICA) and they are a real person, not a company. Even if you’re a B2B business, your ideal customer is still a person. Why target an individual? Put simply; individuals make the decision about who to buy from. Companies don’t make the decision as a company, a person makes it. So, that’s who you should be targeting. Start by defining your ideal customer avatar Before you can target your ideal customer, you must know who they are. They are not you and they are probably not your followers either. Therefore your first priority is to build a profile of your ideal buyer. How old are they?What gender?Where do…
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