Pixel your audience

Pixel your audience

Blog, Facebook, Instagram, Marketing, Social Media, Training
You probably keep hearing marketing folks telling you that you need to "Pixel your audience". So what does that mean? Pixel is a small piece of code provided by Facebook which enables you to track visitors to your website, who are also Facebook users. It records their activity on your site and provides some analytics information in the Facebook ad manager system. To remove any confusion, Facebook Pixel is not the same thing as a pixel on your display. So throughout this article, I will refer to it capitalised as "Pixel". Pixel provides useful information to help you create better Facebook ads, target your ads. Pixel data helps ensure your ads are seen by the people who are more likely to take your call to action. Allowing you to improve…
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