Pixel your audience

Pixel your audience

Blog, Facebook, Instagram, Marketing, Social Media, Training
You probably keep hearing marketing folks telling you that you need to "Pixel your audience". So what does that mean? Pixel is a small piece of code provided by Facebook which enables you to track visitors to your website, who are also Facebook users. It records their activity on your site and provides some analytics information in the Facebook ad manager system. To remove any confusion, Facebook Pixel is not the same thing as a pixel on your display. So throughout this article, I will refer to it capitalised as "Pixel". Pixel provides useful information to help you create better Facebook ads, target your ads. Pixel data helps ensure your ads are seen by the people who are more likely to take your call to action. Allowing you to improve…
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Facebook Pixel training

Facebook Pixel training

Facebook, Services, Social Media, Training, Training
Are you continually hearing marketing folks telling you to "Pixel your audience"? Do you want to maximise your advertising effectiveness on Facebook and Instagram? Do you need to setup a Facebook pixel? If your answer is "yes" to any of those questions, then you've come to the right place. Sure you can do it yourself, just like you can fix leaky plumbing yourself. But do you really want to? Are you going to do it right? Maybe, but possibly not! Are you targeting the wrong audience when you advertise on Facebook? Are you paying over the odds for your Facebook ad clicks (CPC)? Is your Facebook and Instagram advertising ineffective? Probably! Facebook ad targeting In this info-packed one-hour session I explain how to target your perfect audience on Facebook and…
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