Here you will find the really great tools and resources I recommend for businesses wanting to take their social media marketing to the next level. Everything on this page I use, listen to or have read personally. I earn a small amount of income from many of these recommendations, at no additional cost to you. Where there is an affiliate relationship I will identify the link with a link to my “Affiliate Partnerships Disclosure” page with an [A] link. As an Amazon Associate, I earn from qualifying purchases.

Not everything here is going to be right for you, but they’re all products and services I’ve used and found to be good for me. If you want to know more about any particular product or service, have a read through my blog posts or feel free to contact me directly if I haven’t written about it in detail.


Jab, Jab, Jab, Right Hook by Gary Vaynerchuk really should be called Give, Give, Give, Ask. It’s a superb book which illustrates the right and wrong way of using social media. [A]

Pat Flynn is a bit of an entrepreneurial hero of mine. This book is a good philosophy on how to test whether a business is worth starting. [A]


Twitter Smarter with Madalyn Sklar

If you’re new to Twitter or even a seasoned pro, you can be sure that you will learn something from Madalyn and her guests by listening to the awesome Twitter Smarter podcast.

If you’re really interested in learning what works in social media marketing, this podcast from Mike Stelzner is one of the best around.

Social Media Management


I’ve been using SmarterQueue for a little while now, and I really like the simplicity of adding recurring evergreen posts for a variety of platforms. It even has tools to manage media and import feeds from external sources. [A]

Content Creation Tools

Canva Pro

Canva Pro is almost a one-stop-shop for all your social media and web visuals. It’s easy to use and produces fabulous content quickly and easily. Now with the ability to schedule social posts directly from the app, the pro version is even more awesome. [A]



Trello is a super simple to use organiser board. It’s a list of lists, filled with cards, used by you and your team, which update realtime for all users. [A]

Email Marketing


ConvertKit is the best email marketing system I’ve ever used. It’s sequences, automations and integration with external systems help make it truly awesome. [A]

MeetFox is a really fantastic scheduling system for embedding self-selecting calendars on your website. Perfect for scheduling webinars or appointments.

Useful Links

Virtco® Business Internet Package If you’re just starting out or need a microsite on its own domain then this is a really great tool.

Virtco® Cyber-Security Blog This is a really useful resource for anyone concerned about computer security and protecting themselves from cyber-criminals.

Virtco® Hosted Email If you have your own domain and want a super-reliable email hosting service, with anti-virus and spam filtering then we recommend this service.

Virtco® WordPress Site Care So you’ve got your website up and running, but you need to maintain it. Get these guys to do it so you can get on with what’s important.

Virtco® WordPress Site Cleanup If your WordPress site has been hacked then this is the service for you. They’ll get you up and running in no time.