Targeting your ideal customer

Targeting your ideal customer

Blog, Facebook, Instagram, Marketing, Social Media
Before you can set about targeting your ideal customer you must define who that is. That person is your ideal customer avatar (ICA) and they are a real person, not a company. Even if you’re a B2B business, your ideal customer is still a person. Why target an individual? Put simply; individuals make the decision about who to buy from. Companies don’t make the decision as a company, a person makes it. So, that’s who you should be targeting. Start by defining your ideal customer avatar Before you can target your ideal customer, you must know who they are. They are not you and they are probably not your followers either. Therefore your first priority is to build a profile of your ideal buyer. How old are they?What gender?Where do…
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Pixel your audience

Pixel your audience

Blog, Facebook, Instagram, Marketing, Social Media, Training
You probably keep hearing marketing folks telling you that you need to "Pixel your audience". So what does that mean? Pixel is a small piece of code provided by Facebook which enables you to track visitors to your website, who are also Facebook users. It records their activity on your site and provides some analytics information in the Facebook ad manager system. To remove any confusion, Facebook Pixel is not the same thing as a pixel on your display. So throughout this article, I will refer to it capitalised as "Pixel". Pixel provides useful information to help you create better Facebook ads, target your ads. Pixel data helps ensure your ads are seen by the people who are more likely to take your call to action. Allowing you to improve…
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