Targeting your ideal customer

Targeting your ideal customer

Blog, Facebook, Instagram, Marketing, Social Media
Before you can set about targeting your ideal customer you must define who that is. That person is your ideal customer avatar (ICA) and they are a real person, not a company. Even if you’re a B2B business, your ideal customer is still a person. Why target an individual? Put simply; individuals make the decision about who to buy from. Companies don’t make the decision as a company, a person makes it. So, that’s who you should be targeting. Start by defining your ideal customer avatar Before you can target your ideal customer, you must know who they are. They are not you and they are probably not your followers either. Therefore your first priority is to build a profile of your ideal buyer. How old are they?What gender?Where do…
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What are UTM parameters?

What are UTM parameters?

Analytics, Analytics, Blog, SEO, Social Media, Web
No doubt you've seen web links ending in something like ?utm_source=facebook&utm_medium=social&utm_campaign=engageThey're called UTM parameters and they allow you to track where your website traffic is coming from. Read on to find out how to use them. How to use UTM parameters UTM parameters are incredibly easy to set-up and use, and you define what you want them to be. Firstly you'll need a Google Analytics account, and then you'll need to install the Google Analytics code on your website. That's super easy if you're using WordPress because you just need to install the Site Kit by Google plugin - there are other plugins you can use too. Then connect it up with Analytics (I'd also connect Search Console at the same time). There are three core variables that are required…
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Internet marketing services

Internet marketing services

Management, Marketing, SEO, Services, Social Media, Web
When I started out in business the Internet was in its infancy, there were no Internet marketing services at all. In fact, the best way to market on the Internet back then was to chat with folks on Usenet. Usenet was the pre-cursor to forums and social media. In 1994 I launched an e-commerce site in the niche market of Linux operating systems. It was surprisingly successful, considering Linux is a free product. The Internet has moved on, and almost nobody uses Usenet feeds today. But the basic premise and concepts are the same. Usenet has become Twitter, Facebook, Instagram, Pinterest, Reddit and a multitude of forums. Remember Yahoo? Do you remember Yahoo's hierarchical listings? They have all but disappeared and been replaced by Google and it's advanced search algorithms.…
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Pixel your audience

Pixel your audience

Blog, Facebook, Instagram, Marketing, Social Media, Training
You probably keep hearing marketing folks telling you that you need to "Pixel your audience". So what does that mean? Pixel is a small piece of code provided by Facebook which enables you to track visitors to your website, who are also Facebook users. It records their activity on your site and provides some analytics information in the Facebook ad manager system. To remove any confusion, Facebook Pixel is not the same thing as a pixel on your display. So throughout this article, I will refer to it capitalised as "Pixel". Pixel provides useful information to help you create better Facebook ads, target your ads. Pixel data helps ensure your ads are seen by the people who are more likely to take your call to action. Allowing you to improve…
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Social media and SEO: An integrated local approach

Social media and SEO: An integrated local approach

Blog, Marketing, Social Media
Most businesses are local businesses who serve their local communities. For certain, some businesses are larger and serve a wider area, or are niche and serve their niche. This article is about digital marketing for local businesses using local social media and SEO. In the current economic climate, in the midst of COVID-19, it’s more important than ever for local businesses to capture as much of their local market as possible. That means using all the tools in your digital toolbox in a structured and methodical way.  Your digital toolbox The tools in your digital toolbox I am talking about are: Social mediaWebsiteMessaging So let’s take a look at each of them individually. Then talk about how you should be integrating your approach to using them. Social media Social media…
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10 Great Sources of Free Stock Photos

10 Great Sources of Free Stock Photos

Blog, Marketing, Social Media, Website Design, Website Maintenance
Everyone loves free stuff, right. Well, if you're just starting out in business, or have a micro-business with a negligible marketing budget, getting awesome photos to illustrate your store, products or services can get expensive. But, it needn't be. In this post you'll learn about 10 great sources of free stock photos. All the images in this montage are payment-free, royalty-free images. (more…)
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3 Best Tools for Creating Social Media Images

3 Best Tools for Creating Social Media Images

Blog, Social Media, Training, Website Maintenance
When good quality images are used to illustrate points, create mood and ambience and show off a product, Social media becomes so much more engaging and pleasant to look at. In this post, I compare the three best tools for creating social media images and content. I created the social media cloud below in Adobe Photoshop CC, it's a tool I like and have been using it for longer than I can remember. (more…)
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