You have a product or service, and it’s selling, but could do better. Your current brand design doesn’t truly reflect your brand values.
You want your brand to be recognised and give your customers a sense of belonging.
If those statements are true then you’re in the right place.
Even the biggest and most well-known brands update their branding every five years or so. Some do a refresh even more frequently. There’s a reason for that, the business environment is constantly changing. If your business doesn’t adapt it will fail.
Be aware though, that branding is not a quick fix, rather it’s a long term process. If you are looking for an immediate ROI and are interested in granular analytics then you are in the wrong place, that’s the realm of direct marketing and funnels.
To be truly successful your business needs to have a balanced mixture of brand marketing and direct marketing.
What is a brand?
Your brand is the intangible asset that your customers perceive about your business. It drives what their expectations are for everything your business does and differentiates you from your competitors.
For example, Burberry is a fashion brand. Their customers have an expectation of quality and style. Burberry has a distinctive brand design, the Burberry check is instantly recognisable and associated with the company.
On the other hand, Zara is not a brand, it’s a fashion commodity. They could be swapped out for any other high-street fashion retailer, such as Primark and nobody would care or tell the difference. Their products are not instantly recognisable and they compete on price.
What is branding or brand strategy?
Branding or brand strategy is the deliberate and painstaking process of designing and developing your business as a brand. It’s about developing and fostering the positive perceptions your customers have about your business.
Branding is achieved by clearly communicating your brand values and what your business stands for and against.
Brand strategy is a planned, strategic approach used to deliver the message your business wants to convey. In so doing, facilitating your customers clear understanding of your brand identity.
A logo is the main visual identity of your brand. Customers recognise your logo and associate it with your products. Making it a critical foundation for branding your company.
Your logo should be memorable and differentiate you from the competition. It should reflect your business values and mission. Fostering brand loyalty with your customers.
Brand strategy and design
What we DO for YOU is to take away your branding pain. Helping you to create a stronger connection with your customers, which in turn leads to more effective direct marketing, increased sales and more money for you.
We work closely with you to develop a brand identity you can be proud of.
It doesn’t stop at brand design, but it’s a start.
We continue to work with you to help develop and build your online marketing presence. Providing digital assets you can use in your social media. Giving advice on how to convert more traffic into sales. Design and develop responsive web sites. Explaining what the analytics are telling you and building sales funnels that work.
What’s the next step?
You start by scheduling a free online strategy session on our calendar below. We exchange ideas about what you want to achieve and how we can help you succeed.
Our job starts with analysing your existing branding and brand identity, your social media channels, and your competitors.
We stand by the quality of our work. If it works out that we’re not a good fit for each other we won’t bill you.
Schedule a meeting today
You want results, and the only way to get them is to take action. So, the sooner you do, the quicker your website will be up and performing the way you think it should.