Targeting your ideal customer
August 25, 2020
Do you think online advertising is a waste of money? You've boosted some posts, done some Facebook ads, and they've not been effective. But, are you targeting your ideal customer?Email marketing delivers your message
August 18, 2020
Don't put yourself at the mercy of the social media algorithms. Start building your email list and talk directly with your customers.What are UTM parameters?
August 7, 2020
Do you wonder what those utm_source=... UTM parameters are in web links, and how to use them? What are the right strategies to use with them? Read this article to find out.Pixel your audience
July 22, 2020
You probably keep hearing marketing folks telling you that you need to "Pixel your audience". So what does that mean? Read on and you'll find out.Social media and SEO: An integrated local approach
July 18, 2020
Most businesses are local businesses who serve their local communities. For certain, some businesses are larger and serve a wider area, or are niche and serve ...Creating a Twitter Header in Canva
March 23, 2020
So you've got your Twitter account set up and uploaded your profile photo. But, wait... your profile page looks bare. There's something missing, a Twitter head...10 Great Sources of Free Stock Photos
December 20, 2019
Everyone loves free stuff, right. Well, if you're just starting out in business, or have a micro-business with a negligible marketing budget, getting awesome p...What do you get in Canva Pro?
November 22, 2019
So, what exactly do you get in Canva Pro that you don't get in the free Canva account? Is it worth the cost of the upgrade? Those are two very good quesiton...Make a Twitter Post Infographic in Canva
November 21, 2019
I wanted to demonstrate how simple and easy it is to make a Twitter post infographic in Canva in just a few minutes. The video is under 10 minutes, including s...3 Best Tools for Creating Social Media Images
November 9, 2019
When good quality images are used to illustrate points, create mood and ambience and show off a product, Social media becomes so much more engaging and pleasan...